Google Slashes Pixel 9 Pro Price Again In Major New Sale (2025)

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Following Amazon’s $200 Pixel 9 Pro XL price drop, Google is emailing out coupon codes which knocks 5% off the Pixel 9 series.

This story was updated on April 17th with new Pixel 9a deal details.

Outside of being registered to receive marketing emails from Google, it’s unclear who else qualifies to get the code. This isn’t new for the company, Google has sent out random voucher codes—to be used when buying its current flagship—to Google Photos users and YouTube Premium subscribers in previous years.

To find out if you have received the voucher, check your “promotions” inbox in Gmail and look for the subject title “Catch the Google products you love for less.” However, that may vary depending on your location. Google says that the voucher expires at midnight tonight, April 15th.

In the U.K., this 5% off is stacked with a huge promotion the company is currently running.

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Google Trade In Prices Still Disappoint

This is coupled with boosted trade-in pricing. But, as we’ve seen before, Google’s swap valuations are fairly pedestrian. For example, the Search company will pay £186 ($245.67) for your used Pixel 7 Pro (which is only two generations old), but Samsung will give you at least £200 for it.

You will find better prices for more recent Apple tech, such as £476 ($628.70) for the iPhone 14 Pro Max, which is a decent price, but not a trade I would recommend making considering the Apple device has years of software support left.

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The trade-in prices aren’t anything to write home about, but the stacked discount and voucher are a good deal. This likely marks the start of more serious price drops for the main Pixel 9 range, especially as we move closer to another spring release in the Samsung Galaxy S25 Edge and Google’s Pixel 10 in the summer.

Update April 17th: Google U.S. is now running a new deal for Pixel 9a buyers. The budget phone comes with enhanced trade-in prices (more on that shortly) and $100 in store credit, which can only be spent on your next purchase. This is coupled with Google’s long-standing promise of 10% cashback on all hardware purchases if you’re subscribed to Google One cloud storage.

Google will pay out a maximum of $400 for the your old phone when buying the Pixel 9a. That top price is reserved for last year’s Pixel 8 Pro, the last two years of iPhone Pro units (the 14 and 15 models), alongside the Galaxy S24 Plus. These are not good swaps to make.

Heading further down the trade-in price list, it’s clear that more realistic swaps fetch more sobering valuations. The two year-old Pixel 7a will net $200, while the Pixel 6a (a device I’d feel more comfortable trading in) is valued at only $165. The situation is slightly better for Apple handsets, with the base iPhone 13 netting $280, which still isn’t great for a phone with two or three years of software support left. Outside of Pixel devices, you might be better off selling your used Galaxy or iPhone on the secondary market.